Wednesday, November 10, 2010

#KCSE2010

The #KCPE2010 topic on twitter has been by far one of the most successful tweeting action be Kenyans all thanks to their creativity!
the related posts were triggered by the on-going
This is how my page looked like then


 All over in Kenya kenyanstwitters were tweeting their version of the KCPE exam questions and answers .the topic was an event that was

I sampled a few tweets that carried the day


 
Q. which ownership document are you issued with upon purchase of a vitz? a) etr receipt.
  Que: If Bob Marley shot the Sheriff, who shot the deputy Ans: Siakago AP
 
funny answers Question: who was the first luo in the bible? answer: Nick Odemus

 
funny answers Q: Tunga sentensi ukitumia 'mintarafu' ANSWER: 1:nilikula mint arafu nikatema.2:mwalimu ukinichekesha mi ntarafu.

kimani njenga RT @ Ninajivunia kuwa Mke... A)be B)ka C)nya D)nge 

 Big Props to all the contributors of the topic!

Tuesday, November 9, 2010

Mental Models


Mental Models
They are representations of reality that people use to understand specific phenomena.
    * A mental model is based on belief, not facts: that is, it's a model of what users know (or think they know) about a system e.g. a website. Hopefully, users' thinking is closely related to reality because they base their predictions about the system on their mental models and thus plan their future actions based on how that model predicts the appropriate course. It's a prime goal for designers to make the user interface communicate the system's basic nature well enough that users form reasonably accurate (and thus useful) mental models.
    
 * Individual users each have their own mental model. A mental model is internal to each user's brain, and different users might construct different mental models of the same user interface. Further, one of usability's big dilemmas is the common gap between designers' and users' mental models. Because designers know too much, they form wonderful mental models of their own creations, leading them to believe that each feature is easy to understand. Users' mental models of the U(user interface)I are likely to be somewhat more deficient, making them more likely to make mistakes and find the design much more difficult to use.
"In interacting with the environment, with others, and with the artifacts of technology, people form internal, mental models of themselves and of the things with which they are interacting. These models provide predictive and explanatory power for understanding the interaction."          -Norman (in Gentner & Stevens, 1983)
They are internal representations of thinking process. Mental models represent how well an individual organizes content in meaningful ways. Model analysis reveals inaccuracies and omissions that are crucial for deep understanding and application of course material, thus informing improvements in course design.
Some of the characteristics of mental models are:
  • They are incomplete and constantly evolving
  • They are usually not accurate representations of a phenomenon; they typically contain errors and contradictions
  • They are parsimonious and provide simplified explanations of complex phenomena
  • They often contain measures of uncertainty about their validity that allow them to used even if incorrect
  • They can be represented by sets of condition-action rules. 

The study of mental models has involved the detailed analysis of small knowledge domains (e.g., motion, ocean navigation, electricity, calculators) and the development of computer representations (see Gentner & Stevens, 1983). For example, DeKleer & Brown (1981) describe how the mental model of a doorbell is formed and how the model is useful in solving problems for mechanical devices. Kieras & Bovair (1984) discuss the role of mental models in understanding electronics. Mental models have been applied extensively in the domain of troubleshooting (e.g., White & Frederiksen, 1985).
One interesting application of mental models to psychology is the Personal Construct Theory of George Kelley (1955). While the primary thrust of Kelly's work was therapy rather than education, it has seen much broader applications (see http://repgrid.com/pcp/) [Thanks to Richard Breen for bringing this to my attention] 


Saturday, November 6, 2010

Ads in Gmail and your personal data

How Gmail Ads work

Ads that appear next to Gmail messages are similar to the ads that appear next to Google search results and on content pages throughout the web. In Gmail, ads are related to the content of your messages. Our goal is to provide Gmail users with ads that are useful and relevant to their interests.
Ad targeting in Gmail is fully automated, and no humans read your email in order to target advertisements or related information. This type of automated scanning is how many email services, not just Gmail, provide features like spam filtering and spell checking. Ads are selected for relevance and served by Google computers using the same contextual advertising technology that powers Google's AdSense program.

Privacy, Transparency and User Choice

Google does not and will never rent, sell or share information that personally identifies you for marketing purposes without your express permission. No email content or other personally identifiable information will be provided to advertisers. Google provides advertisers only aggregated non-personal information such as the number of times one of their ads was clicked.
Privacy is an issue google takes very seriously. Only ads classified as Family-Safe are distributed through our content network and to your Gmail inbox. Also, they are careful about the types of content they serve ads against. For example, Google may block certain ads from running next to an email about catastrophic news.
If you don't want to see ads in Gmail you have the option of using the HTML interface, or POP or IMAP. "We're also committed to data liberation: if you decide to switch to a new email provider, it's easy to set up automatic forwarding for all new messages that arrive in your Gmail account."-google sources
If you'd like to know more about how Google handles your information, please check out the Google Privacy Center.